DISTRYB vs. BEES
BEES is the best-funded B2B ordering platform in the industry and it is not trying to be neutral. It is how AB InBev sells to its retailers: $52.5bn of merchandise a year, 29 markets, ordering plus credit plus rewards plus delivery in one app. If most of what you buy is AB InBev product, that is a very good deal and you should use it. The distinction is structural rather than about features: BEES is a channel owned by a manufacturer, DISTRYB is a market with no brands of its own. Those answer different questions, and the second one only matters when you want the whole shelf rather than one supplier’s part of it.
AB InBev’s own B2B ordering platform for the retailers it supplies, with a third-party marketplace alongside the brewer’s brands.
An independent platform with no brands of its own — every distributor who can legally serve your licence, on equal terms, across all beverages.
BEES, by their own numbers
Capability by capability
● in the BEES column means their own public product pages describe it. – means not part of the published product — not that they cannot do it. We can only read what they publish. Checked September 2026.
What BEES has that we don’t
$52.5bn of merchandise across 29 markets and six million businesses buys reliability that a younger platform cannot claim. Deliveries arrive, the app works, and the supplier behind it is not going anywhere.
A manufacturer can fund loyalty and extend terms on its own product because it owns the margin. An independent platform has no margin to give back. If those change your economics materially, that is a real reason to be on BEES.
$3.5bn growing at 61% a year is a serious business in its own right, with genuine route to market for brands accepted into it. "It only sells their own beer" would be wrong.