Public beta opens August 17
The beverage
distribution platform
built for scale
DISTRYB connects producers, distributors, importers, brokers, brand owners, and retailers in one compliant, AI-powered marketplace — with a consumer storefront built right in.
Launching in 11 statesIllinois · California · Colorado · Connecticut · Florida · Georgia · Michigan · Missouri · New York · Texas · WashingtonMore states rolling out — when yours opens.
Maple Street Wine & Spirits
RetailerPowered by DISTRYB.AI
Good afternoon, Maple
Active Orders
7
3 arriving this week
This Month's Spend
$8,420
↑ 12% vs last month
Products in Inventory
186
12 low stock
Distributors Connected
4
1 new connection
Recent Orders
Order
Distributor
Amount
Type
Status
#W-2081
DISTRYB
$1,420
Wholesale
Arriving Thu
#W-2079
Evergreen Distributing Co.
$3,240
Wholesale
Delivered
#W-2076
Harbor Point Beverage
$890
Wholesale
Delivered
Built for the brands the system overlooks — leveling the field so every independent competes on the same terms. Our story →
Platform
Everything the supply chain
needs, in one place
needs, in one place
Retailer storefronts
Every retailer gets a public Bottl.Service storefront with delivery, pickup, and DTC shipping — live the moment they finish onboarding.
Wholesale marketplace
Retailers order directly from licensed distributors and producers. State-gated routing means only compliant transactions go through.
Stripe Connect payouts
Platform fees, retailer margins, and distributor payouts are automatically split on every transaction via Stripe Connect.
Three-tier compliance
Every order validates against your state's three-tier rules at creation time. New states are a Firestore document, not a code deploy.
Shared product catalog
One shared record per product, keyed by barcode — the brand owner authors the name, image, and details, and every seller references it (no duplicate listings). Beer, wine, spirits, RTD, non-alcoholic, and beyond: set your own prices, manage stock, and add custom products. From craft spirits to non-alcoholic wellness drinks, DISTRYB handles the full range of what beverage brands sell.
PLUG
Every consumer storefront includes PLUG — an AI layer that guides real-time purchasing decisions, drives discovery, and increases average order value.
Why switch
Not just another ordering tool
Legacy platforms digitized the order form. DISTRYB rebuilt the entire supply chain — AI-powered, compliant, and demand-aware — so independents get the same data and leverage the majors built in-house.
| Feature | Legacy platforms | DISTRYB |
|---|---|---|
| Consumer demand data | ✕ No consumer insight | ✓ Real-time from Bottl.Service |
| Multi-distributor pricing comparison | ✕ One distributor at a time | ✓ Side-by-side on every product |
| Margin visibility | ✕ Wholesale price only | ✓ Cost, margin %, $/L, retailer profit |
| AI-powered assistance | ✕ Basic support bot | ✓ PLUG AI for both B2B and DTC |
| DTC consumer storefront | ✕ Wholesale only | ✓ Every retailer gets Bottl.Service |
| Three-tier compliance | Partial — manual verification | ✓ Built into every transaction |
| Payment processing | Card only (2.9% + 30¢) | ✓ ACH bank transfer (0.8%, $5 cap) |
| Sales rep dependency | Entire UX built around reps | ✓ Self-serve — reps optional, not required |
| Multi-state expansion | Limited geographic coverage | ✓ Multi-state compliance engine, expanding state by state |
| Brand owner visibility | ✕ No brand-level dashboard | ✓ Sell-through, demand signals, state auth |
How it works
From signup to
first sale in minutes
first sale in minutes
01
Create your account
Sign up as a retailer, distributor, producer, brand owner, or broker. Enter your license details and business address.
02
Claim your catalog
Retailers: browse and order from the catalog. Distributors: list your products. Producers: connect with distributors. Brand owners: track your supply chain. Brokers: find brands to represent.
03
Go live
Retailers get a live Bottl.Service storefront. Distributors are visible to every retailer on the platform. Brands see real-time market data. Brokers manage every partnership from one dashboard.
04
Order and grow
Every role benefits: retailers order wholesale and sell DTC, distributors grow their book, producers expand distribution, brand owners track sell-through, brokers earn commissions across every partnership.
Who it's for
Built for every layer
of the supply chain
of the supply chain
Retailers
Liquor stores, bars, restaurants & venues
Get a consumer storefront, manage your inventory, and order wholesale from licensed suppliers — all under one login.
- Public Bottl.Service storefront with your handle
- Delivery, pickup & DTC shipping enabled
- Wholesale ordering from licensed suppliers
- PLUG guides real-time purchasing decisions on your storefront
Distributors
Regional distributors, wholesalers & importers
List your portfolio on the DISTRYB marketplace and sell to any licensed retailer in the states you operate in.
- Your portfolio on the DISTRYB marketplace
- Automatic order routing to your warehouses
- Stripe Connect payouts per fulfilled order
- Sell in any state you're licensed in
Producers
Breweries, distilleries, wineries & CPG brands
Breweries, distilleries, wineries, non-alc brands, and CPG beverage companies — sell directly to distributors or, where state law permits, straight to licensed retailers.
- Direct-to-retailer where state law allows
- DTC shipping to consumers in supported states
- Brand page on Bottl.Service
- Compliance verified at every order
Brand Owners
Own a brand, contract production
You own the brand — someone else makes the liquid. Track where your products go, which distributors carry you, what retailers are selling, and what consumers want.
- See every distributor and retailer carrying your brand
- Real-time sell-through analytics across the supply chain
- Consumer demand signals from Bottl.Service
- Diversity & sustainability certifications on your profile
Brokers
Licensed liquor brokers & sales reps
Rep multiple distributors and brands across your state(s). One dashboard for every partnership, every order you drove, every commission earned — and a marketplace to find new brands to represent.
- Cross-distributor inventory in one view
- Aggregated commission ledger across every partnership
- Bi-directional partnership invites with proposed terms
- Marketplace to discover brands looking for representation
Compliance is the
infrastructure, not an afterthought
infrastructure, not an afterthought
Every transaction on DISTRYB is validated against state three-tier law before it's created — never after.
Three-tier validated
License verification
Real-time order audit trail
An open market
Nobody buys their way
to the top
to the top
There is no paid placement anywhere in DISTRYB. No sponsored rank, no promoted tier, no plan that buys a better position in a buyer's catalog. What a buyer sees is decided by licence, state registration, territory and what is actually in stock — so a one-person brand in its first state appears on the same terms as a national portfolio. The only thing money buys here is the software.
Brands can advertise on Bottl.Service, the consumer app — a separate product, where every paid post carries an automatic FTC #ad disclosure naming the advertiser. Even there, a sponsored post cannot display a retailer's prices and a brand cannot choose which shops appear in “available near you”. None of it reaches the wholesale side.
Plans
A plan for every role
in the supply chain
in the supply chain
Pricing is based on your org type, state footprint, and feature needs. Create a free account to see your options.
Free → upgrade for more
Retailers
Every licensed retailer gets a Bottl.Service consumer storefront, wholesale ordering, inventory, and order tracking at no cost. Paid tiers unlock analytics, market intelligence, and more.
- Consumer storefront at bottlservice.com/your-handle
- Delivery, pickup & DTC shipping
- Wholesale ordering from licensed suppliers
- Inventory & order management
- PLUG AI on your storefront
- Optional paid tiers: Starter $49, Growth $149, Enterprise $499
Subscription
Distributors
Distributors pay a monthly platform fee based on the states they operate in. Pricing is shown after account creation and verification.
- Full product catalog management
- Retailer relationship tools
- Wholesale order routing & compliance
- Revenue analytics & sell-through data
- Stripe Connect payouts
- Multi-location support
Subscription
Producers
Producers pay a flat monthly fee to list products, manage distributor relationships, and access sell-through analytics.
- Your products in the shared DISTRYB catalog
- Distributor discovery & relationship management
- Sell-through analytics by retailer & region
- Bottl.Service brand page
- DTC storefront where state law permits
Subscription
Brand Owners
Own a beverage brand with contract or white-label production? Manage where your brand is sold, track sell-through, and control distribution rights by state.
- Brand page & product catalog
- State authorization & territory management
- Sell-through analytics across the supply chain
- Consumer demand signals from Bottl.Service
- Distributor authorization & territory rights
- Diversity & sustainability certifications
Subscription
Brokers
Licensed liquor brokers and sales reps. Represent multiple distributors and brands across your territory from one dashboard, with a marketplace to find new partnerships.
- Free starter tier — 1 partnership, 1 territory
- Cross-distributor inventory in one view
- Bi-directional partnership invites with proposed terms
- Aggregated commission ledger across every partnership
- Marketplace to discover brands seeking representation
- Pro & Agency tiers as your book scales
Pricing is unlocked after your free account is created and your license is verified. Most accounts are reviewed within 1 business day.
Ready to distribute
smarter?
smarter?
Join the platform built for the full beverage supply chain. Alcohol opens in 11 states, with more rolling out. Non-alcoholic brands can onboard from anywhere.
Onboarding in phases · Selling alcohol requires a verified license