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Wholesale alcohol rules in Wisconsin

Whether a producer may sell direct to a retailer here, by beverage class. Each row says how well sourced it is: whether we read the statute ourselves, or are still working from our own notes or a secondary summary.

This is the producer-to-retailer lane. Sales through a licensed wholesaler are the ordinary route and are not what these rows describe. Nothing here is legal advice — it is a record of what we read, published so you can check it.

Beer

Open

Wis. Stat. 125.29, with 125.30 — verified 2026-10-22.

Wine

Closed

Wis. Stat. 125.53 — verified 2026-10-22.

Spirits

Closed

Wis. Stat. 125.52(4) (2023 Wis. Act 73) — verified 2026-10-22.

RTD / canned cocktails

Open, but conditional

Condition: An RTD follows its base, and the three bases do not agree here — beer: allowed, wine: prohibited, spirits: prohibited. The order does not carry the base.

Derived from this state's beer, wine and spirits lanes (Wis. Stat. 125.29, with 125.30; Wis. Stat. 125.53; Wis. Stat. 125.52(4) (2023 Wis. Act 73))

A class not listed above is one nobody has read yet — not even a secondary summary. It is not a finding that Wisconsin forbids it. Every row above links the statute it rests on, so you can check the reading for yourself.