Bacardi reshuffles US distribution across Reyes and Southern Glazer's

BevNET reported that Bacardi Limited entered into revised United States wholesale arrangements starting January 1, 2027, dividing its footprint between Reyes Beverage Group and Southern Glazer’s Wine & Spirits.

Under the new terms, Reyes Beverage Group assumes wholesale operations for the spirits line across eleven jurisdictions: California, Florida, Texas, Colorado, Arizona, Maryland, South Carolina, Louisiana, Hawaii, Oklahoma, and the District of Columbia. The transfer represents the first time Reyes will distribute Bacardi's brands, which include Patrón tequila, Grey Goose vodka, Bombay Sapphire gin, Cazadores tequila, Angel's Envy whiskey, Dewar's blended Scotch, St-Germain elderflower liqueur, and Bacardí rum.

Southern Glazer’s Wine & Spirits will continue distributing or brokering Bacardi lines across 36 states, including New York, Illinois, Ohio, Pennsylvania, Michigan, and Virginia. Southern Glazer’s plans to rebrand companywide as Southern Glazer’s Beverage Company in 2027 and will remain the supplier's highest-volume domestic distributor.

Originally reported by [BevNET / The Spirits Business](https://www.bevnet.com/pr/2026/10/28/bacardi-announces-new-distribution-agreements-in-united-states). DISTRYB summarises the facts; read the full story there.