Fill Your Wells with Positive Change: Black N Well!
Why Choose Black N Well?
| 1. Support Black-Owned Businesses: | Directly contribute to the growth of a Black and Woman-owned distillery and a Black-owned distribution company. |
| 2. Significant Profit Potential: | Generate substantial profit with competitive bottle pricing and estimated drink pricing. |
| 3. Premium Quality Spirits: | Offer your customers exceptional spirits crafted by the first African American Woman Master Distiller. |
| 4. "Black Bar Certified" Recognition: | Gain official status and promotion for your commitment to supporting Black-owned businesses. |
| 5. Close the Ecosystem Loop: | Participate in a movement to strengthen the Black business ecosystem from manufacturer to retailer. |
Fill Your Wells with Black Excellence: Black N Well Pre-Orders Open April 2nd! (Illinois On-Premise Only)
Illinois, let's talk about building a stronger Black business ecosystem. We know that many Black-owned restaurants and bars are pillars of our communities, but often, the products they serve don't reflect that same ownership. Especially now, as many corporations reveal their true colors by dismantling DEI practices, it's critical that we actively champion and elevate Black-owned businesses. This means advocating for the entire ecosystem, from manufacturers and distributors to retailers, ensuring that support flows at every level.
That's why DISTRYB is proud to introduce Black N Well, a game-changing collection of premium spirits. We've partnered with Gravesande-Braxton Distillers to bring you these exceptional products, crafted by Vanessa Braxton, the first African American Woman Master Distiller. This isn't just about exceptional liquor; it's about closing the loop and supporting Black-owned brands at every level. DISTRYB is currently licensed to launch in the state of Illinois, and this opportunity is exclusively for Illinois on-premise licensed establishments.
Introducing Black N Well: Premium Spirits, Powerful Impact
These profit ranges are estimates based on a calculation of 22 drinks served per 1L bottle.
| Product Image | Product Name | Price Per Bottle | Price Per Case (12 Bottles) | Estimated Profit Per Bottle |
|---|---|---|---|---|
 |
Black N Well Silver Tequila Blend | $13.99 per bottle | $167.88 per case of 12 |
~$74.01 Profit per bottle (Est. drink price $4) ~$140.01 Profit per bottle (Est. drink price $7) ~$206.01 Profit per bottle (Est. drink price $10) |
 |
Black N Well Agave Spirit | $13.99 per bottle | $167.88 per case of 12 |
~$74.01 Profit per bottle (Est. drink price $4) ~$140.01 Profit per bottle (Est. drink price $7) ~$206.01 Profit per bottle (Est. drink price $10) |
 |
Black N Well White Rum | $13.99 per bottle | $167.88 per case of 12 |
~$74.01 Profit per bottle (Est. drink price $4) ~$140.01 Profit per bottle (Est. drink price $7) ~$206.01 Profit per bottle (Est. drink price $10) |
 |
Black N Well Straight Bourbon Whiskey | $19.60 per bottle | $235.20 per case of 12 |
~$134.40 Profit per bottle (Est. drink price $7) ~$200.40 Profit per bottle (Est. drink price $10) ~$266.40 Profit per bottle (Est. drink price $13) |
 |
Black N Well Gin | $13.99 per bottle | $167.88 per case of 12 |
~$74.01 Profit per bottle (Est. drink price $4) ~$140.01 Profit per bottle (Est. drink price $7) ~$206.01 Profit per bottle (Est. drink price $10) |
 |
Black N Well Vodka | $13.99 per bottle | $167.88 per case of 12 |
~$74.01 Profit per bottle (Est. drink price $4) ~$140.01 Profit per bottle (Est. drink price $7) ~$206.01 Profit per bottle (Est. drink price $10) |
 |
Black N Well Rye Whiskey | $17 per bottle | $204 per case of 12 |
~$137 Profit per bottle (Est. drink price $7) ~$203 Profit per bottle (Est. drink price $10) ~$269 Profit per bottle (Est. drink price $13) |
More Than Just Spirits: A Commitment to Community & Significant Profit
Vanessa Braxton's Black N Well, in partnership with DISTRYB, is a testament to quality and a powerful symbol of Black entrepreneurship. By stocking these spirits, you're not just adding premium products to your bar; you're actively participating in a movement to support Black-owned businesses across the board.
Profit Potential: With a cost of $14.50 per 1L bottle (or $17 for Whiskey) and an estimated drink price range of $4 to $10, your establishment can potentially generate $139.50 profit per bottle (or $137 for Whiskey) (before considering other operational costs). Each 1L bottle will yield approximately 22 drinks. That's a massive return!
"Black Bar Certified": A Symbol of Support
We're introducing the "Black Bar Certified" program to recognize establishments committed to this mission. Purchase 5 cases of our 5 core spirits (Vodka, Gin, Rum, Tequila/Agave, Whiskey), and you'll receive:
- Official "Black Bar Certified" status from DISTRYB.
- Promotion on our website and social media.
- A certificate to display proudly in your establishment.
- Early access to our upcoming mobile app, designed to further support Black-owned businesses.
- The knowledge that you are directly contributing to the growth of Black-Owned businesses.
Closing the Ecosystem Loop
It's time to ensure our dollars circulate within our communities. By stocking Black N Well, you're supporting:
- A Black and Woman-owned distillery (Gravesande-Braxton Distillery).
- A Black-owned liquor distribution company (DISTRYB), based in Illinois.
- The creation of jobs and economic equity within Black communities.
Our mission is to empower Black-owned restaurants and bars, as well as all allies who support our cause and recognize the positive impact of this initiative, by providing access to high-quality, Black-owned products. Let's work together to build a thriving ecosystem where Black businesses support Black businesses.
Create Your Account to Pre-Order Black N Well! (Illinois On-Premise Only)
Pre-orders open April 1st, with deliveries going out in May. To pre-order your Black N Well collection and join this transformative movement, please create a customer profile. This opportunity is exclusively for Illinois on-premise licensed establishments.
Join the Movement:
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Let's fill our wells with Black excellence and build a stronger, more equitable future together!