Selling
Promotions & discount codes
Run promotions across your storefront (DTC) and wholesale (B2B) from one place.
Types
- Percent off or fixed amount off
- Buy X get Y
- Free shipping
Each can be a code the customer enters, or an automatic promotion that applies when conditions are met (minimum quantity or spend, specific products or categories, first order only).
Creating one
Go to Promotions, pick the type and channel (DTC, B2B, or both), set the discount, any conditions, usage limits, and dates. Codes apply when entered at checkout; automatic promos apply on their own.
Compliance
For alcohol, promotions respect below-cost and state pricing rules — a discount that would breach a state floor is blocked automatically.